OpenProgrammeDigitalisation & AI

GenAI Navigator

Administered byInfocomm Media Development Authority logo· Last verified 23 Oct 2026

Free tool on the SMEs Go Digital platform that recommends pre-approved GenAI solutions (e.g. customer engagement chatbots, marketing content) based on the SME's business challenge.

Support
Free tool. Recommended GenAI solutions can be bought with PSG support (up to 50%).
Maximum funding
No fixed cap published
How to apply
smesgodigital.gov.sg/web/genai-navigator
Apply before starting?
No

Recent changes

GenAI Navigator launched 2025 with the GenAI Playbook. GenAI solutions for marketing/sales and customer engagement moved onto PSG.

Who is eligible

  • Open to all SMEs

Quick eligibility check

  1. 1. Is your business an SME in Singapore?
  2. 2. Do you want to use GenAI for customer engagement or marketing?
  3. 3. Are you willing to buy a pre-approved GenAI solution?
  4. 4. Have you not yet paid for the solution (so PSG can still apply)?

0 of 4 answered.

What it covers

  • Not a funding scheme; links to PSG-supported GenAI solutions

How to apply

  1. Open GenAI Navigator
  2. Select your business challenge (Customer Engagement, Marketing, etc.)
  3. Compare recommended GenAI solutions
  4. Apply for PSG before buying

Documents you need

  • None (free tool); PSG documents apply when buying

Frequently asked questions

What is the GenAI Navigator?

Free tool on the SMEs Go Digital platform that recommends pre-approved GenAI solutions (e.g. customer engagement chatbots, marketing content) based on the SME's business challenge.

How much funding does GenAI Navigator give?

Free tool. Recommended GenAI solutions can be bought with PSG support (up to 50%).

Who is eligible for GenAI Navigator?

Open to all SMEs

How do I apply for GenAI Navigator?

Apply through smesgodigital.gov.sg/web/genai-navigator.

What documents do I need for GenAI Navigator?

None (free tool); PSG documents apply when buying.

Sources

Information last verified on 23 Oct 2026. Grant rules change often. Always confirm with IMDA before you apply.

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