Experience Step-Up Fund (ESF)
· Last verified 23 Oct 2026Co-funds new or enhanced tourism experiences, content, technology for visitor experiences, amenities and infrastructure that make Singapore more attractive to visitors.
- Support
- Funding percentage and caps not stated on the current STB page (older STB material cited up to 70% of qualifying costs; unconfirmed for 2026).
- Maximum funding
- No fixed cap published
- How to apply
- Executive summary by email to STB, then formal application
- Apply before starting?
- Yes, before any commitment or payment
Recent changes
Listed under STB's Tourism Product Development Scheme (overview updated 14 Jul 2026). No 2025/2026 changes to terms found.
Who is eligible
- Registered and operating in Singapore
- Open to all legal entities (businesses, associations, government bodies)
- Project must be a new product/experience, content enhancement, visitor-experience technology, amenities or infrastructure enhancement
- Project must not have commenced before application
Quick eligibility check
- 1. Will your project create or enhance an experience aimed at visitors to Singapore?
- 2. Is your organisation a registered legal entity?
- 3. Have you NOT started the project, called a tender, signed contracts or paid suppliers?
- 4. Can you track visitor satisfaction, footfall or revenue impact?
- 5. Does the project fall into products/experiences, content, technology, amenities or infrastructure?
0 of 5 answered.
What it covers
- Professional services (incl. audit, survey)
- Hardware, equipment and software
- Materials and consumables
- Production (souvenir products: first run only)
- Marketing (overseas promotion: max 1 year)
- Project-related travel
How to apply
- Check eligibility with the STB grants chatbot
- Prepare an executive summary (objectives, description, schedule, costing) using STB's template and email it to STB_Incentives@stb.gov.sg
- An STB officer advises on eligibility
- If eligible, submit the signed formal application form with supporting documents
- Do not start the project, sign contracts or pay suppliers before applying
Processing time: Up to 90 days after complete signed application
Claims: Reimbursement after verification of qualifying costs and achievement of agreed deliverables and milestones; an Agreed-Upon Procedures (AUP) report by a practitioner is required unless otherwise stated.
Documents you need
- Executive summary (STB template)
- Signed formal application form
- Vendor quotations
- Project plan with visitor satisfaction, footfall and revenue targets
- ACRA business profile
- AUP report by practitioner at claim stage
Frequently asked questions
What is the Experience Step-Up Fund?
Co-funds new or enhanced tourism experiences, content, technology for visitor experiences, amenities and infrastructure that make Singapore more attractive to visitors.
How much funding does ESF give?
Funding percentage and caps not stated on the current STB page (older STB material cited up to 70% of qualifying costs; unconfirmed for 2026).
Who is eligible for ESF?
Applicants must be registered and operating in Singapore. Open to all legal entities (businesses, associations, government bodies) Project must be a new product/experience, content enhancement, visitor-experience technology, amenities or infrastructure enhancement Project must not have commenced before application
How do I apply for ESF?
Apply through Executive summary by email to STB, then formal application. You must apply before the project starts or any payment is made. Processing time: Up to 90 days after complete signed application.
What documents do I need for ESF?
Executive summary (STB template); Signed formal application form; Vendor quotations; Project plan with visitor satisfaction, footfall and revenue targets; ACRA business profile; AUP report by practitioner at claim stage.
Sources
Information last verified on 23 Oct 2026. Grant rules change often. Always confirm with Singapore Tourism Board before you apply.
