Kickstart Fund (KF)
· Last verified 23 Oct 2026Supports pilots of innovative consumer- or business-facing events, concepts and products (including pop-ups) with tourism potential and room to scale.
- Support
- Up to S$1 million per project; pilot events/concepts can be supported for up to 4 editions over a maximum of 4 years (Product Pilot Projects: single run). Funding percentage not published.
- Maximum funding
- S$1,000,000
- How to apply
- Executive summary by email to STB, then formal application
- Apply before starting?
- Yes, before any commitment or payment
Recent changes
Kickstart Fund sits under STB's Tourism Event Development Scheme (grants overview updated 14 Jul 2026). No change in terms found for 2025/2026. Older reports of a S$250,000-per-edition cap are superseded by the S$1m-per-project figure on the current page.
Who is eligible
- Registered and operating in Singapore
- Open to all legal entities (businesses, associations, government bodies)
- Foreign entities encouraged to partner a local entity (JV/consortium)
- Event, concept or product must have tourism potential and scalability
- Project must not have commenced (incl. calling a tender) before application
Quick eligibility check
- 1. Is your project a new event, concept, pop-up or product that could attract visitors to Singapore?
- 2. Can the project be scaled or repeated after the pilot?
- 3. Have you NOT yet started the project, called a tender, signed contracts or paid suppliers?
- 4. Can you measure footfall, foreign visitorship or media coverage from the project?
- 5. If you are a foreign entity, are you partnering a Singapore entity?
0 of 5 answered.
What it covers
- Professional services (incl. audit, survey)
- Production (incl. equipment and materials)
- Marketing
How to apply
- Check eligibility with the STB grants chatbot
- Prepare an executive summary (objectives, description, schedule, costing) using STB's template and email it to STB_Incentives@stb.gov.sg
- An STB officer advises on eligibility
- If eligible, submit the signed formal application form with supporting documents
- Do not start the project, sign contracts or pay suppliers before applying
Processing time: Up to 90 days after complete signed application
Claims: Reimbursement after verification of qualifying costs and achievement of agreed deliverables and milestones; an Agreed-Upon Procedures (AUP) report by a practitioner is required unless otherwise stated.
Documents you need
- Executive summary (STB template)
- Signed formal application form
- Detailed project budget with vendor quotations
- Marketing plan and target footfall / foreign visitor estimates
- ACRA business profile
- AUP report by practitioner at claim stage
Frequently asked questions
What is the Kickstart Fund?
Supports pilots of innovative consumer- or business-facing events, concepts and products (including pop-ups) with tourism potential and room to scale.
How much funding does KF give?
Up to S$1 million per project; pilot events/concepts can be supported for up to 4 editions over a maximum of 4 years (Product Pilot Projects: single run). Funding percentage not published.
Who is eligible for KF?
Applicants must be registered and operating in Singapore. Open to all legal entities (businesses, associations, government bodies) Foreign entities encouraged to partner a local entity (JV/consortium) Event, concept or product must have tourism potential and scalability Project must not have commenced (incl. calling a tender) before application
How do I apply for KF?
Apply through Executive summary by email to STB, then formal application. You must apply before the project starts or any payment is made. Processing time: Up to 90 days after complete signed application.
What documents do I need for KF?
Executive summary (STB template); Signed formal application form; Detailed project budget with vendor quotations; Marketing plan and target footfall / foreign visitor estimates; ACRA business profile; AUP report by practitioner at claim stage.
Sources
- Official page: https://www.stb.gov.sg/licensing-support/grants/kickstart-fund
- https://www.stb.gov.sg/licensing-support/grants/grants-overview/
Information last verified on 23 Oct 2026. Grant rules change often. Always confirm with Singapore Tourism Board before you apply.
