Marketing Partnership Programme (MPP)
· Last verified 23 Oct 2026COVID-era (2020) STB programme that co-funded tourism marketing campaigns. Not listed on STB's current grants overview.
- Support
- Was up to 70% of qualifying marketing costs (2020 terms); current availability unconfirmed.
- Maximum funding
- No fixed cap published
- How to apply
- Unconfirmed
- Apply before starting?
- Yes, before any commitment or payment
Recent changes
Launched 2020 (S$20m, support raised from 50% to 70%). No 2025/2026 iteration found; likely lapsed. Treat as unavailable unless STB confirms.
Who is eligible
- Registered and operating in Singapore
- Historical terms only; programme not found on STB grants overview (Jul 2026)
Quick eligibility check
- 1. Is your business a tourism business registered in Singapore?
- 2. Do you plan a marketing campaign to attract visitors?
- 3. Have you confirmed with STB that this programme is still open?
- 4. Have you NOT yet committed spending on the campaign?
0 of 4 answered.
How to apply
- Check with STB_Incentives@stb.gov.sg whether any marketing co-funding is available; consider ESF (overseas marketing component) instead
Claims: Unconfirmed
Documents you need
- Marketing plan and campaign budget
- Agency/media quotations
- ACRA business profile
Frequently asked questions
What is the Marketing Partnership Programme?
COVID-era (2020) STB programme that co-funded tourism marketing campaigns. Not listed on STB's current grants overview.
How much funding does MPP give?
Was up to 70% of qualifying marketing costs (2020 terms); current availability unconfirmed.
Who is eligible for MPP?
Applicants must be registered and operating in Singapore. Historical terms only; programme not found on STB grants overview (Jul 2026)
How do I apply for MPP?
Apply through Unconfirmed. You must apply before the project starts or any payment is made.
What documents do I need for MPP?
Marketing plan and campaign budget; Agency/media quotations; ACRA business profile.
Sources
- Official page: https://www.stb.gov.sg/licensing-support/grants/grants-overview/
- https://www.stb.gov.sg/about-stb/media-publications/media-centre/stb-launches-new-initiatives-to-further-support-tourism-businesses-and-workers/
Information last verified on 23 Oct 2026. Grant rules change often. Always confirm with Singapore Tourism Board before you apply.
